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Sri Lanka - CIM braces for the ensuing year

Updated - 17/12/2008 - DailyNews.

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"In 2009, we expect to intensify our expansion strategy both regionally and provincially" envisaged Chairman, CIM Sri Lanka Region Shiraz Latiff, elucidating on their focus for 2008/2009: "Marketing to the Masses and Marketers to the Boardroom" at the 13th Annual General Meeting of The Chartered Institute of Marketing Sri Lanka Region held on December 2, at Trans Asia Hotel.

Honourary President of CIM Sri Lanka Region Amal Cabraal, chaired the meeting. In pursuit of its vision towards recognition of marketing as the key driver of business strategy in successful corporates, CIM Sri Lanka Region has been in the forefront of marketing education in the country, harnessing marketing knowledge and world-class competencies throughout its 13 years of existence.

Presenting the annual review of activities for 2007/2008, Shiraz Latiff highlighted some of the key initiatives taken by The Institute during the year; which singled out CIM Sri Lanka Region for the prestigious Best International Region Award for the fourth consecutive year at the CIM International Chairmen’s Conference.

In its endeavour to build CIM as the preferred choice for marketing and fostering excellence in the marketing profession, CIM Sri Lanka Region has identified four key stakeholder groups, namely: current and potential students, members who have already completed the qualification, channels and corporates.

Among the key initiatives taken by the institute towards student development and education support during 2008; were the launch of the Introductory Certificate in Marketing programme, introduction of local currency payment and the easy payment scheme through HSBC and American Express credit cards, launch of the CIM Student Chapters, frequent career guidance seminars etc.

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